What’s the Difference Between a CPA & a CPS?

What's the Difference Between a CPA & a CPS?

Cost per Action is a pricing model of online advertising payment, which involves the transfer of money by the advertiser, only if the target user has performed the desired action through the donor site. The scheme of the CPA model is as follows: the advertiser places their ad in any form on an external resource […]

Most popular types of marketing planning really works

Most popular types of marketing planning really works

Marketing planning is the process of creating and maintaining consistency between the objectives of the company and its capabilities in the framework of market activities. When making types of marketing planning, the company develops an action program that will enable it to manage changes to get the desired results for a certain period of time. […]

Monetize your blog

Monetize your blog

You can earn on the blog if you know how to monetize a website. But far not every blogger prepares publications under a palm tree with a laptop. What can we say – not every author of a personal journal can buy this laptop itself for the income from a blog just because he or […]

How ad networks work

How ad networks work

Are you ready to finally find out what an ad network definition is and how to use such platforms to get more profit? Then let’s get started! What are ad networks used for is simplifying the interaction between advertisers and publishers. How do ad networks work? At the heart of such networks are companies that […]

Pricing model – CPI advertising

Pricing model - CPI advertising

CPI, perhaps, is the most famous format of work in mobile marketing. Despite the fact that now, there are more and more offers with the CPA model, CPI still occupies a large percentage of all offers on the market. CPI stands for “Cost Per Install”. This means that the payment to the partner occurs because […]

Real Time Bidding (RTB) Explained

Why Marketers should care about Real-time Bidding (RTB)

What is RTB? RTB is a real-time auction for selling online advertising spaces (Real Time Bidding – RTB meaning). The whole RTB ad process takes place almost instantly – during the period when the user loads the page of the site. RTB marketing may be different. RTB systems DSP (Demand Side Platform) – a system […]

Performance marketing

How to Get Started with Performance Marketing

What is performance marketing? Performance-based marketing is result-oriented marketing for sales growth. A distinctive feature is the ability at all stages of work to see a specific quantitative indicator that will reflect the result of each individual marketing direction, for example, the cost of a site visitor, application, call, order and the final cost of […]

Paid Traffic Sources

Paid Traffic Sources

From the user’s point of view, Internet traffic can be inbound and outbound. Money in this case will be the units of measurement of information – bytes, megabytes, etc. When you perform any actions on the Internet, the computer sends or downloads data. This exchange is called Internet paid traffic. Do you need new customers? […]