Commercial advertising definition

In general, when we talk about this notion, marketers understand it as advertising of goods, services and other product or non-product proposals with getting benefits in the final count.

Strategic aim of commercial advertising is sale encouraging or provoking demand on this or that product.

Subject matter here are not only goods or services, but other organizations, ideas, personalities, events, activities as well. So, everything that can be offered for consumption on this or that market (market of consumer goods, supply and demand of services, political market, labour and so on).

The notion itself has economic basement with a great influence on market participants and other economic agents. Commercial advertising creates demand and encourages sales, so that in a result we have increasing turnover of goods and services that will lead to manufacture improvement, too. There is a logical dependence: high scale of living is based on system of mass manufacturing, that, in its turn, totally depends on system of mass sales. And commercial advertising takes major part in performing the very mass sales.

So, one may get surprised or even ignore this fact, that is the way how advertising commercials push the market and, what is even more important, helps societies (it means, you and me) live better. That is why when an economic crisis comes to a country, a wise government asks and urges not to hide money in a piggy bank, but try living an ordinary life. It is like a mill: everything will come on the run when you push its wind.

What are the types of commercial ads?

Basically, they are divided into two major groups: product and non-product advertising. Then, each group has its own sub-division, let’s have a look:

1. Product Advertising where we deal with:

  • services;
  • goods.

2. Non-product Advertising that covers the following aspects:

  • organizations;
  • trademarks;
  • personalities;
  • lands;
  • retail business;
  • activities;
  • events;
  • ideas.

There are also different features commercial advertising can be classified. However, be careful that all of these divisions are generally made on the basis of personal criteria, so all of them cannot be treated so seriously. Means of media and communication are developed and evaluated quicker than marketing and advertising, as sciences, can analyze them. Besides, a great amount of traditional advertising methods together with modern ones can be considered from the point of several classifications at once.

Which tasks can be resolved with commercial advertising?

There are 3 main points advertising is to gain:

  • informing – to put it simply, we tell people that certain product, service or event exists on the market;
  • assuring – here we should formulate the preference of our product to all others, to state why it is better than analogues;
  • reminding – we keep the audience informed about our offer and keep them interested in it.

Who are recipients of commercial advertising?

Advertising is quite expensive business and, when everything is run wisely, a business owner always knows who his message is created for. That is what we mean recipients: a group of people who are expected to be affected by the ad, whose attention can be caught by a video, a poster and so on. In marketing this term is generally called “a target audience”.

There are two major groups of target audience:

Consumer advertising – the ads here are focused on retail clients that are generally represented by physical entities.

Business advertising – in this case ads are to cover bulk consumers, enterprises and organizations – legal bodies.

Classification on the type of target audience can have more variants as well, it depends on what to take as a basement: gender, age, location and so on.

What is the role of advertisement and commercial?

Let’s be honest, common public don’t like advertising. Workers from television will tell you about the percentage of changing the channels during the pause, full waste-bins in the streets and prosperity of adblocking software can’t be ignored. However, try to see it under a different angle: thousands of companies wouldn’t rise up, that means less working places and even slow technical progress and a welfare of the planet in whole.