Native has a very poor reputation that can be partially explained by the fact that not all advertisers can create quality one with right content. You may still remember that scandal and apologies from “The Atlantic” magazine after the article as if written by their journalists. However, the author was Church of Scientology. Unfortunately, this […]

Online advertising is inevitable part of our life. Newcomers in marketing may get lost in a variety of the variants and their implementation. We have collected some key notions that will be necessary for at least beginning of work. Textual advertising This is quite effective type of ads that has a form of textual block […]

How does ecommerce work? E-commerce (online store) is an analogue of a store in a mall available online. The specificity of e commerce process consists in the absence of a trade pavilion, respectively, the costs of doing business using the e-commerce model will differ from the expenses of a traditional store – there is no […]

Push marketing examples (sales) involves direct access to the target buyer with a specific offer of a product or service. At the same time, the needs and consumer behavior of the buyer must be studied well. The advertising message and the offered product must be “honed” for these needs and the distribution channels of the […]

Cost per Action is a pricing model of online advertising payment, which involves the transfer of money by the advertiser, only if the target user has performed the desired action through the donor site. The scheme of the CPA model is as follows: the advertiser places their ad in any form on an external resource […]

Practice shows that it is possible to sell advertising even on a website with little traffic. The question is how to sell advertising space? Of course, for advertisers, a good attendance of a resource is important but the level of conversion is even more important for them. There are enough examples of sites with low […]

Marketing planning is the process of creating and maintaining consistency between the objectives of the company and its capabilities in the framework of market activities. When making types of marketing planning, the company develops an action program that will enable it to manage changes to get the desired results for a certain period of time. […]

You can earn on the blog if you know how to monetize a website. But far not every blogger prepares publications under a palm tree with a laptop. What can we say – not every author of a personal journal can buy this laptop itself for the income from a blog just because he or […]

Are you ready to finally find out what an ad network definition is and how to use such platforms to get more profit? Then let’s get started! What are ad networks used for is simplifying the interaction between advertisers and publishers. How do ad networks work? At the heart of such networks are companies that […]

CPI, perhaps, is the most famous format of work in mobile marketing. Despite the fact that now, there are more and more offers with the CPA model, CPI still occupies a large percentage of all offers on the market. CPI stands for “Cost Per Install”. This means that the payment to the partner occurs because […]