Marketing planning is the process of creating and maintaining consistency between the objectives of the company and its capabilities in the framework of market activities. When making types of marketing planning, the company develops an action program that will enable it to manage changes to get the desired results for a certain period of time. […]

You can earn on the blog if you know how to monetize a website. But far not every blogger prepares publications under a palm tree with a laptop. What can we say – not every author of a personal journal can buy this laptop itself for the income from a blog just because he or […]

Are you ready to finally find out what an ad network definition is and how to use such platforms to get more profit? Then let’s get started! What are ad networks used for is simplifying the interaction between advertisers and publishers. How do ad networks work? At the heart of such networks are companies that […]

CPI, perhaps, is the most famous format of work in mobile marketing. Despite the fact that now, there are more and more offers with the CPA model, CPI still occupies a large percentage of all offers on the market. CPI stands for “Cost Per Install”. This means that the payment to the partner occurs because […]

What is RTB? RTB is a real-time auction for selling online advertising spaces (Real Time Bidding – RTB meaning). The whole RTB ad process takes place almost instantly – during the period when the user loads the page of the site. RTB marketing may be different. RTB systems DSP (Demand Side Platform) – a system […]

What is performance marketing? Performance-based marketing is result-oriented marketing for sales growth. A distinctive feature is the ability at all stages of work to see a specific quantitative indicator that will reflect the result of each individual marketing direction, for example, the cost of a site visitor, application, call, order and the final cost of […]

From the user’s point of view, Internet traffic can be inbound and outbound. Money in this case will be the units of measurement of information – bytes, megabytes, etc. When you perform any actions on the Internet, the computer sends or downloads data. This exchange is called Internet paid traffic. Do you need new customers? […]

Our 21st century is a great time for living at least because it is not mandatory to go to the office to earn some money. A lot of businesses are quite successful online. Our small guide is exactly about techniques that will help you to earn using marketing and advertising tips. Write a book and […]

Mobile devices are slowly but steadily compete and, sometimes, push out desktops and notebooks. Marketers all over the world have responded swiftly and realized that a smartphone is a unique opportunity to touch every man or woman directly. What are the most common types of mobile ads? Interstitials Do you remember a case while browsing, […]

Banner advertising is the fist and the oldest form of selling the products on the Internet. If philologist may say that in the beginning was the word, marketers would tell that in the beginning of advertising was a banner. How banner advertising work? Each time you see a sign “Discounts”, “Price crash” and others you […]