For you to know, main of them are CPM, CPA, CPI, CPS, CPC, CPL etc. Each of them differ one from another. For example, CPM is the model that pays for 1000 impressions. As usual, this type of pricing model is used while working with banners and pop-unders. Such types of ads are very popular nowadays.
CPA is a cost per action pricing model which literally means that you will be paid only after client will buy something or do anything else within your site.
CPS (cost per sale)
CPI is basically cost per install pricing model as CPS (cost per sale). They are very similar one to another and payment is done only after one of the client installs something or buys within your proposal.
So the main goal of the pricing models is to choose the correct one to start with. This is where Adsmarshal is the best. We can handle with this in one moment. If you are an advertiser – we can basically work on any pricing model that suits you and even agree on pricing terms. This would be helpful enough.
As for the publishers – we have an option to guide each publisher in the pricing models so that he or she would choose the right one for each campaign. This helps to divide the business models and start using them soon enough even before launching the campaign itself. This literally means that you will discuss everything with us before pushing the start button. This is where professionals are needed. That is why we always rely on the best quality sources of traffic.